A business of high principle generates greater drive and effectiveness because people know that they can do the right thing decisively and with confidence.

A business of high principle attracts high-caliber people more easily, thereby gaining a basic competitive and profit edge.

Business leaders shape public opinion.

Decisions should be based on facts, objectively considered.

People should be judged on the basis of their performance, not nationality, personality, education, or personal traits and skills.

The course of business shapes public opinion.

Basic philosophy, spirit and drive of an organization have far more to do with its relative achievements than do technological or economic resources, organizational structure, innovation and timing.

Convinced that behavior and conduct are every bit as important as skills and expertise, I sought to build the firm into an enduring, values-based institution.