I found that when I was putting my own music out, with my Twitter feed as the pure marketing budget, I'm preaching to the choir.

I like the idea of subversively communicating with people... so that you make people see things in different ways.

I love David Fincher and I think he's a genius.

I miss how a record label can help spread the word that you have something out.

I really try to put myself in uncomfortable situations. Complacency is my enemy.

I think it's easy to make impenetrable music that nobody can get, and you can hide behind that sometimes.

I think it's just an awkward time right now to be a musician.

I thought I'd reached the bottom a few times, but then I'd realise there was another 30 floors of despair below that.

I was never a Lime Wire guy because it's too much hassle to find the song.

I was up above it. Now, I'm down in it.

I'd never want to be Gene Simmons, an old man who puts on makeup to entertain kids, like a clown going to work.

I'll be honest, watching the music industry collapse has been demoralizing and disheartening at times.

I'm not Prince or Rivers Cuomo, who brags about having hundreds of great songs.

I'm sure there is a group of people that assume Nine Inch Nails is just noise and chaos - or whatever it might be dismissed as, and sometimes is.

I'm very much aware of the dangers of becoming a cliche. Mr. Anger, someone who gets meaner, angrier on record.

I've become impossible, holding on to when everything seemed to matter more.

I've said it before and I'll say it again: I don't think music should be free.

If I go onstage, I want to give people everything they want and more. I'll wash their car for them on their way out.

If there used to be 100 people at a major working on a record, now there are 18, but they're the good ones. There's a lean, mean hunger.

In Nine Inch Nails, I've been the guy calling the shots since inception. I'd gotten used to that.