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Jerry Greenfield's Quotes

Jerry Greenfield profile photo

Born: 1951-03-14
Profession: Businessman
Nation: American
Biography of Jerry Greenfield

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The reality is that most companies are not about any values at all - they are about making money. It is extremely rare for a business to stand for anything because most businesses don't want to alienate potential customers, and if you believe in anything you are going to alienate someone.

Tags: Business, Money, Someone

You know, I get frustrated with our country's administration, which is really the people who are not acknowledging global warming. I mean, it's accepted by scientists around the world, scientists in our country and it's accepted by every country around the world with the exception of the United States.

Tags: Country, Frustrated, Mean

Business can be a source of progressive change.

Tags: Business, Change, Source

If you open up the mind, the opportunity to address both profits and social conditions are limitless. It's a process of innovation.

Tags: Both, Mind, Social

I guess I harboured hopes that things would happen more quickly, but I'm not disappointed.

Tags: Guess, Happen, Hopes

I like that Ben & Jerry's is willing to speak out about social and political issues that aren't always safe - but are the right thing to do.

Tags: Political, Social, Speak

If your support the community, they will support you.

Tags: Community, Support

It's good to stand for something, to believe in something and base your business on values.

Tags: Business, Good, Stand

It's pretty rare to have CEOs or high level executives at big companies who are social activists. They tend not to be drawn to those areas of life.

Tags: Big, Life, Pretty

One of the great things about Ben & Jerry's for me is that not only is it delicious, but I get it for free.

Tags: Free, Great, Jerry

One out of every 100 families in Vermont was a part owner of Ben and Jerry's.

Tags: Families, Jerry, Vermont

Recycling, packaging, businesses are changing all of those things because that's what consumers want.

Tags: Businesses, Changing, Recycling

We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line.

Tags: Community, Money, Success

When you are led by values, it doesn't cost your business, it helps your business.

Tags: Business, Cost, Values

Ben & Jerry's evolved into what it is doing and is trying to transition its supply chain, but this is essentially retrofitting. In the social enterprise movement, we see companies whose essence, the products they make, the reason they exist from day one, is because these people see something out in the world that they cannot accept.

Tags: Cannot, Reason, Trying

Ben & Jerry's is an indulgent dessert that should be eaten in moderation. You should not be replacing more than one meal a day with ice cream. We do not consider a pint or a tub of ice cream to be a single serving.

Tags: Consider, Moderation, Single

Businesses can lead with their values and make money, too. You don't have to simply be purely profit-driven. You can integrate social and environmental concerns into a business, be a caring business, be a generous business and still do very well financially.

Tags: Business, Caring, Money

Businesses typically look at issues like price, quality, time of delivery. They don't often think about social and environmental impact because they're focused on their financial bottom line.

Tags: Often, Social, Time

Don't just do something because it's a trendy idea and will make you a lot of money. The reason I say that is because any kind of venture involves going through difficult times. If you're doing something you are passionate about and really believe in, then that will carry you through.

Tags: Difficult, Money, Reason

I eat many different ice creams. I'm not an ice cream snob, although I do think Ben & Jerry's is the best. But I'm happy to eat anybody's ice cream, really. As long as it's good.

Tags: Best, Good, Happy

I'm a pretty laid-back kind of guy. What I've always wanted to do is set up situations in our company where if people who worked there needed help, we would try to help them, and at the same token if the company needed help from people, they would help us. A kind of give and take.

Tags: Give, Help, Pretty

Ice cream is the perfect buffer, because you can do things in a somewhat lighthearted way. Plus, people have an emotional response to ice cream; it's more than just food. So I think when you combine caring, and eating wonderful food, it's a very powerful combination.

Tags: Emotional, Food, Powerful

If you happen to believe what Ben & Jerry's is supporting and involved in, then you should support the company. If you don't believe in what we are supporting, don't support it.

Tags: Company, Happen, Support

Look at your business and the activities that you undertake. Then, start to think about not just your economic concerns, but about social and environmental impacts that businesses have.

Tags: Business, Social, Start

Now, when we face a problem like global warming, and you understand that the biggest impacts on global warming come from business and industry, I think business needs to take a leading role.

Tags: Business, Problem, Understand

So much business is based on the belief that we should do whatever we can within legal limits to make as much money as we can. Ben & Jerry's was based on values, and we try to operate a business that not just sells ice cream but partners with all our stakeholders - whether that's suppliers or customers - to bring about a more sustainable world.

Tags: Business, Legal, Money
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Startups are often very undercapitalised, but I found that to be very beneficial because it forces you not to throw money at problems. Instead, you learn all the nuts and bolts of what you're doing and become an expert.

Tags: Become, Money, Problems

All my film ideas and subjects have come from photography.

Tags: Film, Ideas, Subjects

I am very lucky that my first film was fully commissioned by HBO.

Tags: Film, Fully, Lucky

I focus on a lot of women's issues.

Tags: Focus, Issues, Women

I've been a documentary photographer for much longer than I have been a filmmaker.

Tags: Filmmaker, Longer

My photography is often a sociological look at American culture, and it's been very well published in the U.K.

Tags: American, Culture, Often

I've long been interested in looking at the culture of consumerism and also was interested in this connection between the American dream and the house, and the house being kind of the ultimate expression of self and success.

Tags: Between, Self, Success

I've often used the extremes in my work to comment on the mainstream. I think that sometimes a subject that I'm working on, like popular culture, is so present all around us that they're hard to see. It's like: How do you see the air you breathe? How do you see how it affects you?

Tags: Hard, Work, Working

My first book, 'Fast Forward', was about growing up in the shadow of Hollywood and how kids are affected by the culture of materialism and the cult of celebrity, and I've often felt the reason my work has an audience in the U.K. is because it's everything the British love to hate about the Americans.

Tags: Hate, Love, Work

When I first moved from photography to filmmaking, I was worried about how big I had to become. I was one person, or maybe me and an assistant, and I had these small cameras, and maybe a flash.

Tags: Become, Big, Small

You have these relationships with people that you care about, but I also try to stick to my job as filmmaker and be fair and truthful about what I saw and my experience of the people, hopefully informed by a deep understanding of them.

Tags: Care, Experience, Job
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