I got my start in the 'New York Times' because I used to read Stuart Elliot, the advertising columns. I still do. And I read him so religiously, I wanted to work for him before I died.

I think you tell the story that has to be told. You tell the story that's the truth. You tell the story that readers will be interested in and should know about.

I was always one of those people who would watch the Super Bowl as much for the sports as I did for the ads. I was always just sort of fascinated by the fact that when you turn on the TV, there was motion, there was moving pictures on it.