I was always interested in social change but never actually did anything about it.

In college, I was always disappointed by lectures that covered social problems but failed to identify what I could do to change them. Part of the problem was that many professors simply didn't believe they had a role in converting awareness to action.

Social networking technology didn't really exist until 2004-2005. I had the idea to use this technology to bridge this gap between a general interest in addressing social issues and the practical action.

Some charities treat donors like cash machines. Until now there hasn't been any effective way for them to provide a more personal or interactive giving experience.

There are a lot of complaints by the older generation about the lack of action in this generation. My retort: give these people something to be engaged in. Cutting a check is not engaging.