You know, this iPhone, as a matter of fact, the engine in here is made in America. And not only are the engines in here made in America, but engines are made in America and are exported. The glass on this phone is made in Kentucky. And so we've been working for years on doing more and more in the United States.

Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.

The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

Anything can change, because the smartphone revolution is still in the early stages.

Apple doesn't do hobbies as a general rule.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small.

I am who I am, and I'm focused on that, and being a great CEO of Apple.

I don't really think anything Microsoft does puts pressure on Apple.

I don't think Apple has to own a content business.

I learned that focus is key. Not just in your running a company, but in your personal life as well.

I love museums but I don't want to live in one.

I think two people with strong points of view can appreciate each other even more.

I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.

I've always hated litigation, and I continue to hate it.

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

To whom much is given, much is expected. I do believe this. It's embedded in me.