I have high heels in my bags if I need them for a shoot. But I like sneakers. I like being comfortable. I like to sit on the floor with my team and work. I don't like to sit in fancy chairs. It's really important to the culture of my company that people understand who they're working for.

I never in a million years thought I would be the person to go to for self-esteem; that was not my intent. But I happen to love beauty, I love the way people look, and I love making women look beautiful.

I never learned management. I never went to business school. I'm an artist. I happened to have really clear ideas of what I thought my business should be.

I used the stormy gray and heather brown shadows from the Lilac Rose Eye Palette to create a soft smokey eye for Veronica Beard's Spring 2013 show. The look was dramatic but delicate.

I used to think that if I didn't have time to do an hour long workout class, there wasn't any point in exercising. But now, I make sure to do a little something every day: a brisk walk for 10 minutes, climbing stairs instead of taking the elevator. Then a few times a week, I do a longer workout.

I won't put a product out that I don't 100 percent believe in. All of my products are made from the best ingredients and are made to make a woman feel like herself, only prettier and more confident.

I won't usually make plans with people I don't know on Fridays because all I want to do is stick my hair in a ponytail and put on a big sweater, some tights and a pair of sneakers after a week working in the city.

I'm actually a ridiculously basic person when it comes to make-up, and I pretty much wear the same things I did when I started my company 22 years ago, apart from a few differently textured foundations.

I've had a lifelong love affair with makeup. When I was a little girl, I used to take my mother's makeup and paint all of my dolls' faces, and I even painted the dog's face!

I've learned that I am allowed to say what I like and what I don't like. And I've learned that I have to be professional and not be everyone's best friend.

Many women like to wear nude eye shadow during the day, but it doesn't really do much for you. Instead, try one that's a few shades lighter than your skin tone.

My weekends start at about 4 P.M. on Friday afternoon, when I let go of work and leave my colleagues to crawl through the rest of the day in our New York offices.

The easiest ways to improve your appearance is with a really good moisturizer that will plump up your skin, a bit of concealer and a creamy blush on your cheek and lip. It's quick and easy and you'll look so much better.

The Lilac Rose Collection isn't just about purple. It features dusty pinks and heather grays, which are more natural shades of purple and are perfect for creating a feminine smoky eye.

When I first got into making makeup, I didn't necessarily want to start a company. I just wanted to make a lipstick that looked like lips, only better.

When I interview someone, I know in the first two minutes if I like them or not. I find that if it's easy to talk to someone and I see an openness and honesty and integrity, then I usually hire them.

After I brush on my moisturizer, I'll dip the same brush into foundation and mix it with the lotion to make tinted moisturizer.

Concealers are like undergarments. They make you feel taller and thinner.

During the week my alarm wakes me up at 6 A.M., so the latest I can sleep on Saturdays is about 7 A.M.

Eating right and exercising is more important than what you put on your face.