Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.

The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.

The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.

As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'

For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role.

Schizophrenia may be a necessary consequence of literacy.

Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.

The new electronic independence re-creates the world in the image of a global village.

Darkness is to space what silence is to sound, i.e., the interval.

It is the framework which changes with each new technology and not just the picture within the frame.

The more the data banks record about each one of us, the less we exist.

A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.

A typewriter is a means of transcribing thought, not expressing it.

American youth attributes much more importance to arriving at driver's license age than at voting age.

Good taste is the first refuge of the non-creative. It is the last-ditch stand of the artist.

If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.

Jokes are grievances.

Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.

The medium is the message.

The scientist rigorously defends his right to be ignorant of almost everything except his specialty.