Customer Base Quotes

Wal-Mart impoverished its own customer base. Google is facing exactly the same issue long-term, although not yet.

Companies cannot really see beyond their current customer base. They explicitly or implicitly do things to protect their current customers. And the last person to want real change is your customer. This is why most new ideas come from small companies that have nothing to lose.

Like any small business owner, I experienced the pressures of building a company from the ground up - developing a business plan, balancing the books, meeting payroll and building a customer base.

Even if someone is already in your market space, ask yourself whether you can approach it from a different angle and thereby secure your own customer base.

Pager companies are very much looking to provide new services to help them regain some of their customer base.