All women are wonders because they reduce all men to the obvious.

Seems like everything people oughta know they just don't want to hear. I guess that's the big trouble with the world.

Consumers want a better world, not just better widgets.

Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.

Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.

Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.

Like all technology, social media is neutral but is best put to work in the service of building a better world.

Millions of people are falling out of the middle class into the ranks of the poor.

More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.

Non-profits must become deeply engaged in the ways that their donor communities are using social technology.

Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together.

Technology is teaching us to be human again.

The currency of universal values make brands innately sharable.

The false separation between living and giving must end.

What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.

Work with your competitors when the interest of the community and planet are at stake.

And if you look at the reality in the United States, where you have more than 40 million people below the poverty line and 42 million on food stamps, and then you look at poverty around the world, clearly the way we're running the engine of capitalism is not serving us well.

Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.

By linking with friends and ultimately strangers and building those relationships, social media is reweaving the social fabric that can then be used to scale your non-profit efforts.

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.