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Edward de Bono's Quotes

Edward de Bono profile photo

Born: 1933-05-19
Profession: Psychologist
Nation: English
Biography of Edward de Bono

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Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured.

Tags: Creative, Creativity, Thinking

I think school is a place where thinking should be taught.

Tags: Place, School, Thinking

Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.

Tags: Ideas, Lie, Waiting

Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.

Tags: Car, May, Perfect

I must say, I don't feel very qualified to be a pop star. I feel very awkward at times in the role.

Tags: Role, Star, Times

The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.

Tags: Purpose, Science, Useful

We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.

Tags: Creativity, Experience, Free

What the joke displays is a switch in perception. This is important in changing the way we think.

Tags: Changing, Joke, Perception

I think there is a danger with young people of being dependent in the sense that they don't acquire any identity or self-image of themselves as thinkers.

Tags: Sense, Themselves, Young

It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.

Tags: Humor, Mind, Reason

Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.

Tags: May, Problem, Sometimes

My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.

Tags: After, Thinking, Time

One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.

Tags: Creativity, Powerful, Simple

Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.

Tags: Great, Hope, Life

An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.

Tags: Decisions, Ignore, Someone

A memory is what is left when something happens and does not completely unhappen.

Tags: Happens, Left, Memory

Creativity involves breaking out of established patterns in order to look at things in a different way.

Tags: Breaking, Creativity, Order

Humor is by far the most significant activity of the human brain.

Tags: Brain, Human, Humor

Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.

Tags: Change, Ideas, Thinking

If you never change your mind, why have one?

Tags: Change, Mind, Why

Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.

Tags: Car, Poor, Power

Humour is by far the most significant activity of the human brain.

Tags: Brain, Far, Human

Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.

Tags: Business, Mind, School
Much more quotes by Edward de Bono below the page.

Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.

Tags: Energy, Simple, Time

The need to be right all the time is the biggest bar to new ideas.

Tags: Biggest, Ideas, Time

If you wait for opportunities to occur, you will be one of the crowd.

Tags: Crowd, Occur, Wait

An idea that is developed and put into action is more important than an idea that exists only as an idea.

Tags: Action, Idea, Put

Logic will never change emotion or perception.

Tags: Change, Emotion, Perception

Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.

Tags: Mistakes, Rather, Thinking

Unhappiness is best defined as the difference between our talents and our expectations.

Tags: Best, Between, Difference

In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.

Tags: History, Ignorance, Words

People should realize we're jerks just like them.

Tags: Jerks, Realize

Argument is meant to reveal the truth, not to create it.

Tags: Argument, Create, Truth

Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.

Tags: Five, Hours, Thinking

To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.

Tags: Mad, Successful, Yourself

In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.

Tags: Cannot, Future, High

There's a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don't have to think, you just have to get more information - gets very dangerous.

Tags: Dangerous, Enough, Social